How Gazette Franchising Works & How It can Change Your Life!
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How the Franchise works
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What does the Gazette Franchisor Do?
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What you do?
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How to get started!
This is How Gazette Franchising Works
The Local Community Magazine concept is now a tried and tested business formula. The local Gazettes have been in publication for many years now, adding value and service to their local communities and providing extremely effective advertising for local businesses.
Keeping things simple, the Franchisees sell advertising in their issue(s). Advertisers experiencing good local results become repeat advertisers and the issue grows. Depending on the initial work flow your issue can quickly become 65-70% repeat advertisers generating you a substantial income for simply answering the phone and taking a rebooking!! (This is usually the point when a franchisee considers opening up another issue!)
There’s got to be more to it than that I hear you say!
There are several tasks in addition to selling advertising that need to come together for a local Gazette to work. Click the tab above to see what the Franchisor does for the Franchisee.
But before you do,... with a ready made marketing plan rolled out, a website up and running, local business data supplied and being called along with any exisitng cross selling from other franchisees, it is very reasonable to estimate 2 advertising sales per average hour. A franchisee working 5 mornings a week, or any stretch of 4 hours per day will fill their first issue within 4 weeks. Many of these first time advertisers will become repeat advertisers, giving the franchisee the choice to either work less or really grow their issue into a substantial cash generator!
Or click 'How To Get Started' and email us Today.
As noted over leaf so to speak, there are several tasks in addition to selling advertising th
at need to come together for a local Gazette to work.
- need to be created and sourced. Done for you!
- The publication needs designing andlaying out in professional publishing software. D0ne for you!
- Advertising needs to be sold.
- need to be designed and placed. Done For You!
- needs to be created. Done for you!
- The artwork needs to be delivered to the printer and proofed. Done for you!
Timing. The Print needs to be organised matching up publication dates and delivery. Done for you!- Distribution needs to be organised.
Why do these tasks need to be completed professionally?
Simple, the more professional the publication looks, the bigger impression it makes on the doormat. More people look through it, more adverts are seen and responded to. As adverts are responded to, more advertisers become repeat advertisers and word spreads about the local Gazette being a good place for local businesses to advertise in Quality and professionalism lead to more reader which lead to more advertsiers which allows more quality input. A prosperous circle where everyone benefits.
The great news for all franchisees is that Gazette Franchising does numbers 1, 2 and 4 through to 7 as our part of the Franchise agreement. The franchisees market their publication, sell their advertising space and arrange distribution in their local area.
There have been other similar franchises claiming that you only need work 16 hours a week where the franchisee has to complete all the tasks! Sorry but it’s just not possible.
With the Gazette Franchise if you work 16 hours a week focused on the franchisees tasks you will be very successful in a relatively short time. 20 hours a week, ie 5 mornings and you will grow your local issue at a fantastic rate.
But if you had to do all the elements yourself it would be a full time job with a huge learning curve!
What does a franchisee do to realise financial independence?
Some work 16 – 20 hours a week that’s around 4 hours a day, some work 8 hour days and treat their franchise as a conventional job in terms of a working week. Some work 1 day a week after having built their issue up and farm out the small sales activity required to fill up the odd empty slot now and again.
But what they all do in common is follow a sales and marketing system to operate their business which is tried and tested over time. The manual as we call it is the all encompassing business plan, operations manual, marketing plan(s) and guide(s), sales manual and time planner. It is the blue print to this successful business, a copy righted and intellectual property protected document, that when followed, will guide the franchisee to the successful running of a Gazette Franchise.
The key activities that are required from the franchisee are the promotion of their local Gazette. We have the materials, easily personalised for your issue, and the marketing campaigns detailed ready for you to launch, and guidance every step of the way if required.
Then comes the sale of advertising running alongside the marketing campaign. We have the sales process and support in place that allows the newest of franchisees to speak with confidence to each prospective customer. We provide you with local business data to get you off to a flying start and provide you with the sources of high quality, targeted sales data which allows you to amass your own database of prospective clients.
Some areas are better than others though, an area next door to an existing Gazette is a prime location as there will undoubtedly be crossover sales from existing advertisers. Call us now on 01794 516 111 to see if your chosen area is in a prime location or if we have a potential cash cow waiting for the milking shed that would suit you!
When the publication is in promotion and the sales are flowing in, every month your issue will go to press, be printed and delivered to your chosen location for distribution. Our franchisees organise the distribution in their area. In a nutshell, a franchisee, promotes, sell and distributes their issue. And of course they do their paperwork and keep accounts, this is a business, profits will be made and taxes will be collected no doubt!
Getting Started
Your interested in starting a Gazette Franchise and no doubt you have some questions. Complete the details below
and tell us where you’d like to start your Gazette, and detail any other questions you have at this time.
Make sure you note a convenient time for us to call you when we can answer your general questions
and get an idea of the opportunities that might be available for you with a Gazette Publication.
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