Creating Your Community Magazine Business From Home

Ok, So what needs to be done to create your local community magazine? There are 9 essential elements to creating your magazine and running your publishing business. Below is the check list of the 9 essentials.

A Business Where 6 of the Essential Elements Are Done for You!

1. Articles need to be sourced. Done for you!
2. Design & Layout. The publication needs designing andlaying out in professional publishing software. D0ne for you!
3. Advertising needs to be sold.
4. Adverts need to be designed and placed. Done for you!
5. Pint Ready Art Work needs to be created. Done for you!
6. Proof & Print. The artwork needs to be delivered to the printer and proofed. Done for you!
7. Timing. The Print needs to be organised matching up publication dates and delivery. Done for you!
8. Distribution needs to be organised.
9. Book keeping needs to be arranged for invoicing and receipts.

That's Right, A Business Where 6 Out of the 9 Essential Elements Are Done for You

The really good news for you as a franchisee is that 6 of the 9 essentials are carried out by the Franchisor on your behalf, you pay for the service of course, your only ongoing business cost, but the time saving and professional results contribute massively to the success of your franchise. The 6 are the red ones if you hadn’t guessed!

"I tried to run a Local Community Magazine Franchise a few years ago where I had to do all of the above, there are just not enough hours in the day to do it all! If I had known about Gazette Franchising I would have definately gone with them rather than the franchise firm I did. I couldn't keep up the sales and design the magazine, and write and source articles and get everything together on time for distribution. If all I'd had to do was sell the advertising, distribute and keep my books I'd be running it today!"
Rob xxxxxxxxx. Print Servcies Provider for Gazette Publications.

Your focus is on selling the advertising space to all businesses in your area,
distributing the magazine and issuing invoices and receipts on payment.

Our records show that circa 60% of first time advertisers become repeat advertisers, so as time progresses, as already noted, the time you spend marketing your publication to businesses and selling advertising decreases.

Run properly you will find yourself in possession of a business that provides
you with a very healthy income and plenty of free time into the bargain!

Print Ad Services

The Gazettes are published currently in 3 sizes, A4, A5 and B5 and can range in page numbers from 16 to 40 plus. Each magazine regardless of size is made up of circa 40% articles and local information and 60% advertising.

The average page number in general throughout the year is 24, however we have franchisees who’s average is 36 pages, it depends on how much work you do and how consistently.

Advertising is available in 5 sizes those sizes being full page, half page, quarter page, eighth page and mini ads. The suggested advertising prices are very reasonable but we do not hold you to our current published prices for existing issues.

You can charge what you feel is appropriate in your area and for your business.

The magazines are printed in colour, black and white adverts are available at reduced rates and all advertising rates vary according to size of publication ie. A4, A5 or B5 and the distribution numbers ie. 5000 to 10,000.

The rate cards for an A4, A5 and B5 Gazette are below.

Totton A4 – 10,000 distribution
Eastleigh A5 – 5,000 distribution
Andover B5 – 10,000 distribution

Internet Ad Services

Each Gazette is provided with a website to promote the Gazette and provide information for local people including the current issue of the Gazette. Each has a domain name relating to your area ie. www.yourgazette.co.uk.

The websites are managed and edited as per your requirements on your behalf, you do not need to know anything about website design or management. ‘Dates for Your Diary’ which is a web version of the magazine’s ‘Diary’ content is updated by each franchisee using a simple online content management screen.

There are advertising spaces on each side of every page and a directory of each advertiser who has taken an ad in the issue.

The websites support the marketing and sales processes for each Gazette and also create an additional revenue stream.

There are 3 types of internet advert available on the site, a simple image & text advert linking to the advertisers site. An image & text ad which when rolled over with the mouse opens a large business card on screen with the advertisers message and details which also links to their site and plain text ads which are linked to the advertisers site.

You choose exactly what you want to charge for your internet adverts and they can also used as incentives and a thank you as detailed in our Operations and Training Manual.

A Recent Example of a Gazette Publication

Below is an internet version of the Andover Gazette, the copy you can see was printed and delivered free to
10,000 homes in the Andover area covered by the franchise postcode. Cick on the white arrow in the right
hand grey bar to turn the page of the thumb nail or roll your mouse over and click to view full screen.

Contact Us Now to arrange a call where you can ask any questions you may have and if you’re serious about starting a franchise, arrange a meeting where we can present the proposition face to face and where you can review the paperwork including  the Operations and Training Manual and the Franchise Contract.

Call Us Now On; 01794 516 111 or use the email below;